Why You Need An Intranet Communications Plan
According to a report from Nielsen Norman Group, while 70% of most corporate employees use the Intranet every day, most of what they do is just look up a corporate phone number and read the latest corporate news.
Imagine convincing that 70% of your user base to take advantage of the deeper features and functionality your Intranet has to offer them. Not only will your Intranet be more successful, worker productivity will increase exponentially.
The best way to help make this happen is to promote your corporate Intranet with an Intranet communications plan.
You probably made some sort of corporate announcement when you originally launched or redesigned your Intranet. But selling the features and functionality of the corporate Intranet is an ongoing activity that needs to be packaged and sold to employees, very much like the marketing department does for the sales force.
“But why do I have to sell my Intranet to employees?” you may ask yourself.
Because if employees do not effectively adopt your solution your company has wasted its money. And there’s nothing that will kill a project faster than the scent of wasted investment dollars.
In the same Nielsen Norman Group report, increased worker productivity was directly correlated with multi-million dollar savings. For example, companies with 10,000 employees saved an average of $5M – $10M a year due to measured productivity gains. This more than paid for the cost of their intranet.
By extrapolating these numbers on a smaller scale, a small company with 100 employees could expect savings of $50-100k a year. That’s worth applying to anyone’s bottom line.
An internal PR campaign to influence adoption of your Intranet can make a huge difference.
Your Intranet communications plan should include branding (a special corporate name and logo for your Intranet) and corporate-wide and department-specific messaging delivered in person via “town-hall” style meetings, company news and email campaigns. Some companies even make live and recorded webcasts about using the Intranet available to employees. In short, anything you can do to encourage and increase employee adoption is fair game.
These initiatives take time and careful planning, but before you know it you’ll be recruiting that 70% user base for usability tests and getting ideas from them for new and improved Intranet features.
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